How to Build A Platform

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If you’ve been near me in the last week, you’ve likely heard me gushing. Not about some of the amazing events I’ve been to of late, or the weird food my boss made me eat, or the cute cardigan I bought at 70% off at Anthropologie. Nope. If you’ve been listening carefully, you’ve heard me [...]

Email Etiquette: Six Tips to Dominate Your Inbox

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There were quite a few responses to my post last week, I Didn’t Email You Back Because I Wanted to Personally Offend You. Fittingly, many of them came to me via email. And many were quite good. I’ve pulled together some of the best ones, with hopes that they might help you (or enrage you!) in your [...]

Book Reviews: Little Princes and Trout Fishing in the Yemen

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Days have passed, I’ve read more books. See my ongoing list of the 100 books I’m reading in 2012, and check out their (sometimes) pretty covers on my Pinterest board, cryptically entitled: The 100 Books I’m Reading in 2012. As always, if you’ve got a book you want me to read/review/spill chai tea on, just drop me [...]

Social Media for Social Good at Ideation

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Note: Today I’ll be leading an all-day intensive on social media for social good out here in Chicago at the Ideation conference. Here’s the awesome outline of what we’ll be talking about. Not here with us? Don’t worry, we’re recording it… The Agenda   Introduction 9:10am – 9:25am Claire Diaz-Ortiz Session Time: 15 min. Using [...]

What Happened at the Skoll World Forum (A Recap)

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I go to (and speak at) a lot of events. Although I mostly forget to recap them, I did want to share a recap of the Skoll World Forum at Oxford University this year. It’s a wonderful event for social entrepreneurs (for-profits, non-profits, anyone with a passion for world change), and one of my favorites. [...]

Useful Twitter Links

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As part of my once-a-month email blitz wherein I blast through emails while slurping large amounts of decaffeinated mochas (a luxury, for moi) to reduce my respective inboxes down to below 100, I found some tidbits of useful gold. Here’s a list of useful Twitter webpages that can help you do everything from file a [...]

The Top Ten Social Media Marketing Mistakes (Podcast #7)

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Did you remember I have a podcast? Here’s episode 6, and it’s all about social media marketing. Specifically I’ll be telling you the top ten social media marketing mistakes I see individuals, brands and organizations making every day. Hopefully you’re not making them — and if you are, stop. Now. This podcast is based on [...]

How to Give Away Free Stuff and Make People Like You

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  I already told you about this manifesto I wrote. It’s called How to Be Social, and it’s free for another 9 hours on Kindle. Timezones (and math) confuse me, so all you need to know is that you can download it free on Kindle until 11:59 pm PST. Giving away free things is awfully fun, and [...]

How to Be Social is FREE on Kindle for 12 More Hours!

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  Last month, I told you about this manifesto I wrote. It’s called How to Be Social, and it’s a manifesto (as I said) all about social media marketing. How to use it, how to not use it, and how to know when your social media marketing efforts are sucking or #winning. One thing I love [...]

I Didn’t Email You Back Because I Wanted to Personally Offend You (and other assumptions we make about digital communication)

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This week, more than two strangers sent me emails outlining their apparently deep personal offense at the fact that I had not yet responded to their emails to me asking for things they want. The emails were much more dramatic versions of the following: “This is my second email in one week to you. Frankly, [...]