Ready for a gross understatement? #StopKONY has taken the Internets by storm. If you want to learn more about the intricacies of the #stopKONY viral campaign and the charged debate that surrounds it, I’ve compiled some resources below. I’ve tried to present a balanced view, and have used some fancy third party resources to make [...]
Remember how I kicked off Day 1 of the #12DaysofGiving challenge last week by encouraging you to check out (and donate to) Hope Runs? Us 12 social good types and our 12 charities are getting some buzz, and this morning, Monday, Dec 19 at 11:15 am EST, I’ll be answering questions about social media, non profits [...]
“One person can make a difference, and every person should try.” ~ John F. Kennedy ‘Tis better to give than receive. #truth When I got the honor of being the first social good type to kick off the 12 Days of Giving Challenge, it didn’t take long for me to decide on my charity of [...]
Are you taking part in the worldwide social media movement that is #beatcancer? You should be! Here’s why: Livestrong wants to beat its own Guinness World Record for “Most Widespread Social Networking Message.” Last year they managed 209,771 unique mentions in 24 hours using the #BeatCancer tag. This year, they want more. You’ve got an [...]
I had some great reading material today that I would highly recommend to anyone interested in cause marketing and reading up on what big brands are doing these days. Laura Adams of Nike passed along the Nike CR report. Check it out here. As she advised, “It’s certainly not short and sweet… I recommend taking [...]
