I had some great reading material today that I would highly recommend to anyone interested in cause marketing and reading up on what big brands are doing these days.
Laura Adams of Nike passed along the Nike CR report. Check it out here.
As she advised, “It’s certainly not short and sweet… I recommend taking in a few paragraphs with a big cup of coffee.”
And that’s exactly what I did;)
I had some great reading material today that I would highly recommend to anyone interested in cause marketing and reading up on what big brands are doing these days.