How to Increase Your Google Page Rank (Rule #1: Don’t Talk About Increasing Your Google Page Rank)

The first rule of Increasing Your Google Page Rank is Not to Talk About Increasing Your Google Page Rank. Let me back up. I have a lot of websites I dabble on/manage/own/open to grin at. I have a passive life goal to increase my google page rank on such sites. Alas, I do absolutely nothing […]

5 Lessons on Twitter from the First Article Ever Written About It

In honor of the 5th anniversary of Twitter officially opening its doors to the public (July 15, 2006), Twitter co-founder @biz will be radiating his awesomeness on NPR’s Wait, Wait…Don’t Tell Me tomorrow. In response, @mgrooves pointed out the first article ever written about Twitter (then called “Twttr”) published on July 15, 2006 on GigaOm. […]

How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework

Do you want to learn how to use Twitter? Pick up Twitter for Good and learn to excel on Twitter in 5 steps. Or, register for my Twitter for Good video course. See details here, or click below to register with a donation to charity. Register: Want to Sign Up? Want an overview of the […]

Why Your Pitch Sucks (and how to fix it)…

Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a shout-out to this amazing video the Mashable folks posted. Entitled, “Hardly Working: Start Up Guys“, I […]

How to Make a Viral Video (and how not to…)

When the indomitable Sammy sent me his latest video masterpiece this week, I laughed. Hard. On the surface, “ghostbusters music video” (capital letters lacking) has all the trappings of pure, adolescent boy dancing genius. Terrible, unsynchronized moves? Check. Plentiful, size 24 italicized font at awkward moments? Check. Eighties throwback theme to make us all feel […]

How Non-Profits Can Learn to Tweet from Kanye West

The rumors are true. I believe that every non-profit can learn a great lesson on Tweeting from Kanye West. Yes, Kanye West. The same man who writes such dynamic, non sequitor musings as: If you have heard me give a training before using the T.W.E.E.T. model explaining how causes and non-profits can best excel on […]