How to Get a Job: A True Story (Part 1)

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  This is Part 1 of 3-part series. See Part 2 here.   When people used to ask me for advice on how to go about getting their dream job, I used to look off into the distance and look reflective. Really, I was likely re-calculating the exact age difference between Padma Lakshmi and her [...]

How to Increase Your Google Page Rank (Rule #1: Don’t Talk About Increasing Your Google Page Rank)

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The first rule of Increasing Your Google Page Rank is Not to Talk About Increasing Your Google Page Rank. Let me back up. I have a lot of websites I dabble on/manage/own/open to grin at. I have a passive life goal to increase my google page rank on such sites. Alas, I do absolutely nothing [...]

How to Eat An Elephant

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Maybe you’ve heard the story about how it’s hard to eat an elephant. Although I don’t personally know (not having eaten elephants much in my time), I would imagine as much. Tough meat. Big guy. Etc. Given how hard it is to complete the monumental task, the only way to do it (according to those [...]

How to Make a Tea Commercial

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So I’m going to go out on a limb here and say that I do not believe this is how you make a tea commercial. First, watch:     Now, listen. This video comes from my dear friend @amalia, who emailed me this marketing nugget of gold. That provoked a scintillating double-digit long long chain, [...]

5 Lessons on Twitter from the First Article Ever Written About It

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In honor of the 5th anniversary of Twitter officially opening its doors to the public (July 15, 2006), Twitter co-founder @biz will be radiating his awesomeness on NPR’s Wait, Wait…Don’t Tell Me tomorrow. In response, @mgrooves pointed out the first article ever written about Twitter (then called “Twttr”) published on July 15, 2006 on GigaOm. [...]

How to Tweet? Ask Me. I Know.

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I talk a lot about how to tweet. At conferences, in my book, on this blog, and to any and all small, defenseless babies I come across on the street. And for good reason, I must say. If you’re not following me, you really should be. That way, you can study and learn from my [...]

How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework

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Do you want to learn how to use Twitter? Pick up Twitter for Good and learn to excel on Twitter in 5 steps. Want an overview of the 5 steps? The T.W.E.E.T. framework is a model I developed to best teach you to win on the platform. I teach it to organizations and individuals because [...]

Why Your Pitch Sucks (and how to fix it)…

Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a shout-out to this amazing video the Mashable folks posted. Entitled, “Hardly Working: Start Up Guys“, I [...]

How to Make a Viral Video (and how not to…)

When the indomitable Sammy sent me his latest video masterpiece this week, I laughed. Hard. On the surface, “ghostbusters music video” (capital letters lacking) has all the trappings of pure, adolescent boy dancing genius. Terrible, unsynchronized moves? Check. Plentiful, size 24 italicized font at awkward moments? Check. Eighties throwback theme to make us all feel [...]

How Non-Profits Can Learn to Tweet from Kanye West

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The rumors are true. I believe that every non-profit can learn a great lesson on Tweeting from Kanye West. Yes, Kanye West. The same man who writes such dynamic, non sequitor musings as: If you have heard me give a training before using the T.W.E.E.T. model explaining how causes and non-profits can best excel on [...]