The T.W.E.E.T. Model at BlogWorld And Elsewhere…

I’m please to be here at BlogWorld this week presenting in the Causes track. Today’s presentation with Beth Kanter of Zoetica and Danielle Brigida of National Wildlife Federation went off without a hitch, and I was thankful to have so much active participation from the crowd.

In my part of the panel, I presented a model I’ve developed for the five ways that non-profits can excel on Twitter. It’s got a handy (and rather obvious) acronym.

Ready for it?

T.W.E.E.T.

T = Target

W = Write

E = Engage

E = Explore

T = Track

More to come on (in writing and in video) about what this all means, but let me head back to some of the other excellent non-profit and cause sessions happening here right now;)

Comments

  1. Jon Mann says:

    Useful tips, thanks!

    The forces for good are gathering at http://www.ovoc.org — for proactive, outcome oriented next step social media civic empowerment!

  2. zerodtkjoe says:

    Thanks for the info

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Trackbacks

  1. [...] This post was mentioned on Twitter by Ed Shahzade, Mark Horvath, Thomas Ho, Thomas Ho, sumyunguy and others. sumyunguy said: RT @ClaireW How can a Non-Profit Excel on Twitter? It's all about the T.W.E.E.T. http://ht.ly/2Uk1d @ShannonDBarnes [...]

  2. [...] Williams presented a framework (TWEET) for using Twitter for campaigns and offered lots of on-the-ground practical tips. Claire talked [...]

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