Read Quakebook, Remember Japan, Learn What Twitter Is All About

by clairediazortiz | Apr 22, 2011 | Books, Disaster Management, Social Media, Twitter

Earlier this week, I read Quakebook. To be more precise, I read it in one sitting. And I think you will, too. Otherwise known by the book’s official title, 2:46: Aftershocks: Stories from the Japan Earthquake, the book is a Twitter-sourced effort led by Our Man...

Why Facebook Thinks I’m a Public Person

by clairediazortiz | Apr 9, 2011 | Facebook, Social Media, Uncategorized

It all started when my friend Deanna did it. Since I take cues from others, I thought about it long and hard. Was making a public page for myself on Facebook a bizarrely egotistical thing to do, or a smart professional decision? Once I decided on the latter, the big...

What is Twitter? (An Overview)

by clairediazortiz | Mar 23, 2011 | Uncategorized

Every day, more than 140 million ____ are sent. Every day 400,000 people *sign up* to start sending  _____ for the first time. Today, there are more than 200 million people total sending _____. Maybe you’ve even seen one. {gasp} It’s true: Twitter is made...

Chrysler’s Twitter Fiasco: The F-Word Fall-Out Is Worse Than You Think

by clairediazortiz | Mar 20, 2011 | marketing, Social Media, Twitter

I could care less about cars. In fact, I have such a lack of interest in cars that I can’t even recognize my own husband’s car in a line-up. In a pinch – like, say, when I’m in a parking garage looking for it, I have to go by the license plate....

#Hope4Japan: How to Donate for Earthquake Relief

by clairediazortiz | Mar 18, 2011 | Disaster Management

Over at Twitter’s Force for Good hub, Hope140, we launched a micro-site in English and in Japanese soliciting donations to the American Red Cross and to a number of different Japanese non-profits on the ground. Check out the site, and make a donation to help...