by Claire Diaz-Ortiz | Oct 14, 2011 | Business, How To, marketing
So I’m going to go out on a limb here and say that I do not believe this is how you make a tea commercial. First, watch: Now, listen. This video comes from my dear friend @amalia, who emailed me this marketing nugget of gold. That provoked a...
by Claire Diaz-Ortiz | Oct 3, 2011 | Business, marketing
If you haven’t been living in a proverbial hole in the dirt, you know that marketers know that you love easy quizzes. Short questions that you know the answers to. Hence the “who is this celebrity? tell us and win $500!” quiz that beats you in the...
by Claire Diaz-Ortiz | Sep 12, 2011 | Business, Productivity
I’m a huge fan of productivity. I love reading books, listening to speakers, and running to podcasts that discuss new and old ideas on how to be more productive. I also love trying new and different things (that sometimes don’t work) on the road to...
by Claire Diaz-Ortiz | Sep 10, 2011 | Business, Uncategorized
It’s been a few months since I first wrote about Referral Key, and the comments don’t stop coming to that now-popular post. The Referral Key main guy (founder or ceo or something that escaped me) also weighed in with his highly unbiased opinion. Given the...
by Claire Diaz-Ortiz | Jul 29, 2011 | Business, Uncategorized
This week, on a random work tangent, I ended up finding out the salaries of the CEOs of the Boy Scouts and the Girl Scouts. Now, this was not an intentional exercise in shock, confusion and free-floating ire. And yet it turned into one. Let’s look at some...
by Claire Diaz-Ortiz | Jun 24, 2011 | Business, marketing
The Old Blogger Agent In the old days, bloggers only heard the never-uttered word “agent” in conjunction with the less-than-never uttered phrase “book deal”. Ah, the coveted blogging book deal. These days, when bloggers talk about book deals as...