Claire Diaz Ortiz
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What Is Referral Key? (My Referral Key Review. Free Steak Aplenty)

by clairediazortiz | Jun 13, 2011 | Business, marketing

Referral Key is one weird force to be reckoned with. Three times in the past week I have received email invitations from someone in my address book that state, “If you’re taking on new clients, I’d like to include you in my private referral network...

Spammy Emails Are Bad Business: Lessons to My Amazon Kindle

by clairediazortiz | Jun 4, 2011 | Business, marketing

I’m used to spam. For example, I win at least three million dollars from non-English speakers seeking minor processing fees nearly every week. I have excellent access to cheap growth enhancing products for several areas of my family’s bodies. I am well...

Why Your Pitch Sucks (and how to fix it)…

by clairediazortiz | May 19, 2011 | Business, How To, marketing

Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a...
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