by Claire Diaz-Ortiz | Jun 13, 2011 | Business, marketing
Referral Key is one weird force to be reckoned with. Three times in the past week I have received email invitations from someone in my address book that state, “If you’re taking on new clients, I’d like to include you in my private referral network...
by Claire Diaz-Ortiz | Jun 4, 2011 | Business, marketing
I’m used to spam. For example, I win at least three million dollars from non-English speakers seeking minor processing fees nearly every week. I have excellent access to cheap growth enhancing products for several areas of my family’s bodies. I am well...
by Claire Diaz-Ortiz | May 19, 2011 | Business, How To, marketing
Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a...