by Claire Diaz-Ortiz | Oct 14, 2011 | Business, How To, marketing
So I’m going to go out on a limb here and say that I do not believe this is how you make a tea commercial. First, watch: Now, listen. This video comes from my dear friend @amalia, who emailed me this marketing nugget of gold. That provoked a...
by Claire Diaz-Ortiz | Oct 3, 2011 | Business, marketing
If you haven’t been living in a proverbial hole in the dirt, you know that marketers know that you love easy quizzes. Short questions that you know the answers to. Hence the “who is this celebrity? tell us and win $500!” quiz that beats you in the...
by Claire Diaz-Ortiz | Aug 22, 2011 | marketing, Twitter for Good
Within minutes of posting about how I have a surprise that will allow you to offer Twitter for Good for free to your blog, mailing list, or group, a lovely troll wrote me the following message: WHUT I WANNA KNOW IS WHY WUD I WANT2DO THIS? HUH? So, to make sure we’re...
by Claire Diaz-Ortiz | Jun 24, 2011 | Business, marketing
The Old Blogger Agent In the old days, bloggers only heard the never-uttered word “agent” in conjunction with the less-than-never uttered phrase “book deal”. Ah, the coveted blogging book deal. These days, when bloggers talk about book deals as...
by Claire Diaz-Ortiz | Jun 16, 2011 | marketing, Social Media
At this point, we all know the sad Weiner saga. Thus, it was no surprise to read the CNN News Alert this morning letting me know that “embattled” Democratic New York Rep. Anthony Weiner will officially resign his seat in the House of Representatives. In a...
by Claire Diaz-Ortiz | Jun 13, 2011 | Business, marketing
Referral Key is one weird force to be reckoned with. Three times in the past week I have received email invitations from someone in my address book that state, “If you’re taking on new clients, I’d like to include you in my private referral network...