Spammy Emails Are Bad Business: Lessons to My Amazon Kindle

by Claire Diaz-Ortiz | Jun 4, 2011 | Business, marketing

I’m used to spam. For example, I win at least three million dollars from non-English speakers seeking minor processing fees nearly every week. I have excellent access to cheap growth enhancing products for several areas of my family’s bodies. I am well...

Why Your Pitch Sucks (and how to fix it)…

by Claire Diaz-Ortiz | May 19, 2011 | Business, How To, marketing

Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a...

How to Make a Viral Video (and how not to…)

by Claire Diaz-Ortiz | May 13, 2011 | How To, marketing, Social Media

When the indomitable Sammy sent me his latest video masterpiece this week, I laughed. Hard. On the surface, “ghostbusters music video” (capital letters lacking) has all the trappings of pure, adolescent boy dancing genius. Terrible, unsynchronized moves?...

Chrysler’s Twitter Fiasco: The F-Word Fall-Out Is Worse Than You Think

by Claire Diaz-Ortiz | Mar 20, 2011 | marketing, Social Media, Twitter

I could care less about cars. In fact, I have such a lack of interest in cars that I can’t even recognize my own husband’s car in a line-up. In a pinch – like, say, when I’m in a parking garage looking for it, I have to go by the license plate....

Argentina, Twitter, and The Funniest Ad Campaign This Side of 2011

by Claire Diaz-Ortiz | Feb 28, 2011 | marketing, Twitter

Personal Argentina ad execs should get some sugar for this hysterical campaign blanketing the streets of Buenos Aires. When I saw this the other day, I immediately pulled over to Twitpic two ten photos. Don’t understand the intricacies of this beauty? In short,...