How to Connect (With Anyone) on LinkedIn

by clairediazortiz | Jun 5, 2012 | Social Media

Every day, I watch as small handfuls of people who supposedly want to connect with me online thoroughly and entirely waste their opportunity to do so. They do this — most notably — in the form of terrible LinkedIn requests. Although some percentage of the...

Email Etiquette: Six Tips to Dominate Your Inbox

by clairediazortiz | May 14, 2012 | Business, Social Media

There were quite a few responses to my post last week, I Didn’t Email You Back Because I Wanted to Personally Offend You. Fittingly, many of them came to me via email. And many were quite good. I’ve pulled together some of the best ones, with hopes that they...

Useful Twitter Links

by clairediazortiz | May 2, 2012 | Social Media, Twitter

As part of my once-a-month email blitz wherein I blast through emails while slurping large amounts of decaffeinated mochas (a luxury, for moi) to reduce my respective inboxes down to below 100, I found some tidbits of useful gold. Here’s a list of useful Twitter...

The Top Ten Social Media Marketing Mistakes (Podcast #7)

by clairediazortiz | Apr 30, 2012 | Podcast, Social Media

Did you remember I have a podcast? Here’s episode 6, and it’s all about social media marketing. Specifically I’ll be telling you the top ten social media marketing mistakes I see individuals, brands and organizations making every day. Hopefully...

I Didn’t Email You Back Because I Wanted to Personally Offend You (and other assumptions we make about digital communication)

by clairediazortiz | Apr 23, 2012 | Business, Social Media, Uncategorized

This week, more than two strangers sent me emails outlining their apparently deep personal offense at the fact that I had not yet responded to their emails to me asking for things they want. The emails were much more dramatic versions of the following: “This is...

How (Not) to Do A Google Plus Hangout

by clairediazortiz | Apr 17, 2012 | Blogging, Social Media

And the technology gods have struck again. Today, I had the fine task in front of me of presenting some work stuff for a small group via a Google Plus hangout. I do not have the best history with Google Plus, but was eager to work with her to put aside our differences...