How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework

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Do you want to learn how to use Twitter? Pick up Twitter for Good and learn to excel on Twitter in 5 steps.

Want an overview of the 5 steps?

The T.W.E.E.T. framework is a model I developed to best teach you to win on the platform. I teach it to organizations and individuals because it works. The jarringly obvious acronym also rocks.

The T.W.E.E.T. Model…

T = Target

You can’t get anywhere on Twitter if you don’t have a target (or goal). What’s your goal? Here are the three most common goals on Twitter.


W = Write

It’s time to send your first Tweet. Whatever it may be. Send you second. Stop editing yourself and let it flow. Do it like Kanye to really win.

E = Engage

Once you send your first Tweet, the world won’t come running (unless you’re Kanye). Engage with others to get them to see you, listen to you, and interact with you. We offer tons of tools to help you do so.

E = Explore

Motivational speakers tell you to try one new thing every day. Do it on Twitter, too. More importantly, find new people. Twitter is about relationships, and it’s time to start building them.

T = Track

You won’t know if you’ve met your target unless you’re tracking it. Are you? Here are some great tools to do so.

And here’s a great illustration of the T.W.E.E.T. Framework explained in Twitter for Good and in my talks. 

Many thanks to Rob Cottingham of Social Signal!

Need a better breakdown of the T.W.E.E.T. model and how to excel on Twitter?

Pick up the book, silly. Or contact me with questions or speaking engagement queries.

Filed Under: How To, Social Media, T.W.E.E.T. Framework, Twitter, Twitter for Good

Comments

  1. Pam Satran says:
    August 16, 2011 at 11:02 am

    First comment: Can you ask for people’s twitter handle above?

    Second comment: How about 5 or 10 Twitter Rules for the Semi-Initiated? Not Twitter 101 but 201 or even 301. Twitter for Sophomores. You’re on, you’ve got some followers, but it’s still not really flying. How to go to the next level?

    Reply
  2. saltna says:
    July 8, 2012 at 12:16 am

    [...] that you’re not asking me about, but I’ll summarize and simply say that I developed the TWEET framework for one reason: I wanted people to be able to instantly come away from a speech, training session, [...]

    Reply
  3. Ramonita says:
    February 26, 2013 at 7:34 am

    When someone writes an paragraph he/she retains the thought of a
    user in his/her brain that how a user can understand it.

    Thus that’s why this paragraph is perfect. Thanks!

    Reply

Trackbacks

  1. How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework « arnoneumann says:
    June 6, 2011 at 1:08 am

    [...] How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework. [...]

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    June 30, 2011 at 3:50 am

    [...] talk a lot about how to tweet. At conferences, in my book, on this blog, and to any and all small, defenseless babies I come [...]

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  3. My Social Media Expert is More #ugly Than Your Social Media Expert says:
    August 20, 2011 at 11:48 pm

    [...] to the way I recommend in the TWEET model that you use Twitter to search for yourself, having a Google Alert for your own name is a smart way [...]

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  4. Harness Twitter, change the world | Christian Media Cross says:
    September 7, 2011 at 10:18 pm

    [...] that you’re not asking me about, but I’ll summarize and simply say that I developed the TWEET framework for one reason: I wanted people to be able to instantly come away from a speech, training session, [...]

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  7. Measuring the Return on Relationships « The irevenuestream.com Blog says:
    October 16, 2011 at 10:59 pm

    [...] Heck I did create the pathetically obvious T.W.E.E.T model (Target, Write, Engage, Excel, Track) (http://clairediazortiz.com/how-to-use-twitter/) for excelling on Twitter, didn’t [...]

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  8. Social Good Stars: Claire Diaz-Ortiz | Robert Butler says:
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  9. Amy Neumann: Social Good Stars: Claire Diaz-Ortiz says:
    November 30, 2011 at 12:03 am

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    November 30, 2011 at 4:38 am

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    [...] Diaz-Ortiz, leader of Social Innovation at Twitter Inc., and author of the book Twitter for Good, is brilliant in the international community of philanthropy and is someone all three writers on [...]

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  16. Great Author Tip: See What People Like in Your Book says:
    April 20, 2012 at 11:29 pm

    [...] sentences and paragraphs that have an overview of the tactical information I share (i.e. the T.W.E.E.T. model for how to best use [...]

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  17. Social Media for Social Good at Ideation says:
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  18. Lead by Morning | So Stacy Thought says:
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  19. 新著『Twitter for Good』-米Twitter社社会イノベーション担当者が説く実践アドバイス、T.W.E.E.T戦略とは 市川 裕康 » Tokyo says:
    February 28, 2013 at 8:07 am

    [...] 　著者が本書で提唱するT.W.E.E.T.戦略は、5つの実践的で分かりやすい(覚えやすい)ポイントにまとめられており、各章毎に豊富な活用事例が盛り込まれています。5つのポイントは以下の通りです。 著者のホームページ(http://clairediazortiz.com/how-to-use-twitter/)より [...]

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