How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework

Do you want to learn how to use Twitter? Pick up Twitter for Good and learn to excel on Twitter in 5 steps.

Or, register for my Twitter for Good video course. See details here, or click below to register with a donation to charity.


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The T.W.E.E.T. framework is a model I developed to best teach you to win on the platform. I teach it to organizations and individuals because it works. The jarringly obvious acronym also rocks.

The T.W.E.E.T. Model…

T = Target

You can’t get anywhere on Twitter if you don’t have a target (or goal). What’s your goal? Here are the three most common goals on Twitter.

W = Write

It’s time to send your first Tweet. Whatever it may be. Send you second. Stop editing yourself and let it flow. Do it like Kanye to really win.

E = Engage

Once you send your first Tweet, the world won’t come running (unless you’re Kanye). Engage with others to get them to see you, listen to you, and interact with you. We offer tons of tools to help you do so.

E = Explore

Motivational speakers tell you to try one new thing every day. Do it on Twitter, too. More importantly, find new people. Twitter is about relationships, and it’s time to start building them.

T = Track

You won’t know if you’ve met your target unless you’re tracking it. Are you? Here are some great tools to do so.

And here’s a great illustration of the T.W.E.E.T. Framework explained in Twitter for Good and in my talks. 

Many thanks to Rob Cottingham of Social Signal!

Need a better breakdown of the T.W.E.E.T. model and how to excel on Twitter?

Pick up the book, silly. Or contact me with questions or speaking engagement queries.

Please note: I reserve the right to delete comments that are offensive or off-topic.

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  4. […] that you’re not asking me about, but I’ll summarize and simply say that I developed the TWEET framework for one reason: I wanted people to be able to instantly come away from a speech, training session, […]

  5. First comment: Can you ask for people’s twitter handle above?

    Second comment: How about 5 or 10 Twitter Rules for the Semi-Initiated? Not Twitter 101 but 201 or even 301. Twitter for Sophomores. You’re on, you’ve got some followers, but it’s still not really flying. How to go to the next level?