In this post, you’ll learn the key to getting new newsletter subscribers to your blog or online cult (the good kind). Enjoy!

I was having a chat with a bloggy friend today. The chat was about things, and then other things, but all devolved into a discussion of why people subscribe to blogs, and why they don’t.

As I tried to explain my theory, I realized that I first needed my bloggy friend to be in the shoes of someone who doesn’t subscribe to their newsletter.

Want to subscribe to my glorious posts?

You’ll get access to a free chapter of my book, Twitter for Good.

Hopefully you’ll consider that a positive incentive, although one can never be sure.

{grin}

After carefully putting myself in the shoes of people who don’t subscribe to my newsletter, here are then ten reasons I have come up with.

Ten Reasons You Are Not Subscribed My This Blog’s Newsletter:

You don’t know where to subscribe.
No one asked you to subscribe.
You forgot to subscribe.
You see no incentive to subscribe.
You’re kinda busy.
Subscribing bores you.
You hate me.
You hate what I talk about.
You hate what I eat at breakfast buffets.
You think I write real bad.

Now, if you noticed, most of these reasons are pretty lame reasons. And that, my friends, is my whole point. Most of the reasons people don’t subscribe to your newsletter or blog updates are lame and can likely be boiled down to one of two reasons:

a) they hate you
b) they haven’t gotten around to it

Although some people might argue that you should work hard to sway the haters, I say go for the low-hanging fruit.

Don’t just make it easy for someone to sign up for your newsletter, make it an awesome, unmissable experience.

Here’s how…

Five Reasons You Will Subscribe to My Blog Newsletter:

I ask you to subscribe
I make it impossible for you to come to my blog without my asking you to subscribe
I incentivize you by giving you something you want in exchange for subscribing
I make the process of subscribing slightly more entertaining or personalized than it normally is
I thank you for subscribing

Now, you, go try it.

Remember: to get more folks to subscribe, remember to make subscribing an awesome, unmissable experience.

#theend

3 Comments

mr faith jay on February 4, 2012 at 8:14 am

Hello
Mitch Mitchell on March 13, 2012 at 6:47 am

I’ve got to tell you, I’ve been trying to get my blog visitors to subscribe to my newsletter for years, and it just doesn’t happen. I’ve advertised it, written about it, have it on the side of two of my blogs that I’ve talked about it on… nada. Leadership is a tough topic to sell it seems.
saltna on July 7, 2012 at 11:40 pm

I’ve got to tell you, I’ve been trying to get my blog visitors to subscribe to my newsletter for years, and it just doesn’t happen. I’ve advertised it, written about it, have it on the side of two of my blogs that I’ve talked about it on… nada. Leadership is a tough topic to sell it seems.

How to Get Newsletter Subscribers to Your Blog

3 Comments

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