In this post, you’ll learn the key to getting new newsletter subscribers to your blog or online cult (the good kind). Enjoy!

I was having a chat with a bloggy friend today. The chat was about things, and then other things, but all devolved into a discussion of why people subscribe to blogs, and why they don’t.

As I tried to explain my theory, I realized that I first needed my bloggy friend to be in the shoes of someone who doesn’t subscribe to their newsletter.




Want to subscribe to my glorious posts?

You’ll get access to a free chapter of my book, Twitter for Good.

Hopefully you’ll consider that a positive incentive, although one can never be sure.


Intentional work is the key to great innovation.

The Work by Design Summit is a FREE online conference to teach you the power of purposeful productivity.

Join 20,000 other attendees to:

  • Clarify your innovative purpose
  • Double your productivity
  • Explode your profits
Watch 50+ word-class innovators share their best tools and strategies.
The Social Brand

The Power of Digital Innovation

How to Use Twitter

Technology for Good