Spammy Emails Are Bad Business: Lessons to My Amazon Kindle

by clairediazortiz | Jun 4, 2011 | Business, marketing

I’m used to spam. For example, I win at least three million dollars from non-English speakers seeking minor processing fees nearly every week. I have excellent access to cheap growth enhancing products for several areas of my family’s bodies. I am well...

How to Use Twitter: Twitter Best Practices and the T.W.E.E.T. Framework

by clairediazortiz | May 25, 2011 | How To, Social Media, T.W.E.E.T. Framework, Twitter, Twitter for Good

Do you want to learn how to use Twitter? Pick up Twitter for Good and learn to excel on Twitter in 5 steps. Or, register for my Twitter for Good video course. See details here, or click below to register with a donation to charity. Register: Want to Sign Up? Want an...

Why Your Pitch Sucks (and how to fix it)…

by clairediazortiz | May 19, 2011 | Business, How To, marketing

Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a...

How to Make a Viral Video (and how not to…)

by clairediazortiz | May 13, 2011 | How To, marketing, Social Media

When the indomitable Sammy sent me his latest video masterpiece this week, I laughed. Hard. On the surface, “ghostbusters music video” (capital letters lacking) has all the trappings of pure, adolescent boy dancing genius. Terrible, unsynchronized moves?...

The Wedding Photographer Put Me in the Bathtub

by clairediazortiz | May 4, 2011 | Uncategorized

When your wedding photographer tells you to get in the bathtub, you say yes. Even if it’s 45 minutes before your wedding starts. If you’re lucky, your groom, mother, and bridesmaids all agree. When Twitter coworker, friend, and photographer extraordinaire...