Twitter Accounts to Follow for Up-to-Date Tsunami Information

by clairediazortiz | Mar 11, 2011 | Disaster Management, Social Media, Twitter

The most powerful earthquake to hit Japan in recorded history has created a powerful tsunami and mass destruction. Hundreds are dead, many more are missing, and evacuations are taking place throughout the Pacific to prevent future tsunami damage. At Twitter,...

Twitter for Good at SXSW and Beyond

by clairediazortiz | Mar 3, 2011 | Conferences, Twitter

With 10 days left until SXSW, I know some of you are already pulling out your highlighters and circling your screens in a frenzy {grin}. Yes, No. Yes, No. Good session, Bad session. Need to go, Need to miss. But before you go and get everything all nailed down, let me...

Hashtag #SXSWGood Created. Work Done.

by clairediazortiz | Mar 1, 2011 | Books, Twitter

Not to brag or anything, but I’ve created a hashtag or two in my day. Shockingly, though, things like #nyquildreams or #aKenyanmosquitojustdiedonmyface have a tendency to not catch on. So much so that, if I dig deep into the archives of my hashtag memory I find...

Argentina, Twitter, and The Funniest Ad Campaign This Side of 2011

by clairediazortiz | Feb 28, 2011 | marketing, Twitter

Personal Argentina ad execs should get some sugar for this hysterical campaign blanketing the streets of Buenos Aires. When I saw this the other day, I immediately pulled over to Twitpic two ten photos. Don’t understand the intricacies of this beauty? In short,...

#BetterNow

by clairediazortiz | Feb 10, 2011 | Cause Marketing

Make a difference in someone’s life. Take part in #BetterNow. With Twitter, and the world.