Why Your Pitch Sucks (and how to fix it)…
Lately, I’ve been thinking a lot about pitches. The pitches I get, the pitches I send, and the sad world that is people-wanting-things-from-people-and-not-knowing-how-to-ask. To start, let me say that no discussion of pitch failures would be complete without a...How to Make a Viral Video (and how not to…)
When the indomitable Sammy sent me his latest video masterpiece this week, I laughed. Hard. On the surface, “ghostbusters music video” (capital letters lacking) has all the trappings of pure, adolescent boy dancing genius. Terrible, unsynchronized moves?...How Non-Profits Can Learn to Tweet from Kanye West
The rumors are true. I believe that every non-profit can learn a great lesson on Tweeting from Kanye West. Yes, Kanye West. The same man who writes such dynamic, non sequitor musings as: If you have heard me give a training before using the T.W.E.E.T. model explaining...
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