by Claire Diaz-Ortiz | Apr 22, 2011 | Books, Disaster Management, Social Media, Twitter
Earlier this week, I read Quakebook. To be more precise, I read it in one sitting. And I think you will, too. Otherwise known by the book’s official title, 2:46: Aftershocks: Stories from the Japan Earthquake, the book is a Twitter-sourced effort led by Our Man...
by Claire Diaz-Ortiz | Mar 20, 2011 | marketing, Social Media, Twitter
I could care less about cars. In fact, I have such a lack of interest in cars that I can’t even recognize my own husband’s car in a line-up. In a pinch – like, say, when I’m in a parking garage looking for it, I have to go by the license plate....
by Claire Diaz-Ortiz | Mar 11, 2011 | Disaster Management, Social Media, Twitter
The most powerful earthquake to hit Japan in recorded history has created a powerful tsunami and mass destruction. Hundreds are dead, many more are missing, and evacuations are taking place throughout the Pacific to prevent future tsunami damage. At Twitter,...
by Claire Diaz-Ortiz | Mar 3, 2011 | Conferences, Twitter
With 10 days left until SXSW, I know some of you are already pulling out your highlighters and circling your screens in a frenzy {grin}. Yes, No. Yes, No. Good session, Bad session. Need to go, Need to miss. But before you go and get everything all nailed down, let me...
by Claire Diaz-Ortiz | Mar 1, 2011 | Books, Twitter
Not to brag or anything, but I’ve created a hashtag or two in my day. Shockingly, though, things like #nyquildreams or #aKenyanmosquitojustdiedonmyface have a tendency to not catch on. So much so that, if I dig deep into the archives of my hashtag memory I find...
by Claire Diaz-Ortiz | Feb 28, 2011 | marketing, Twitter
Personal Argentina ad execs should get some sugar for this hysterical campaign blanketing the streets of Buenos Aires. When I saw this the other day, I immediately pulled over to Twitpic two ten photos. Don’t understand the intricacies of this beauty? In short,...