I’m please to be here at BlogWorld this week presenting in the Causes track. Today’s presentation with Beth Kanter of Zoetica and Danielle Brigida of National Wildlife Federation went off without a hitch, and I was thankful to have so much active participation from the crowd.

In my part of the panel, I presented a model I’ve developed for the five ways that non-profits can excel on Twitter. It’s got a handy (and rather obvious) acronym.

Ready for it?


T = Target

W = Write

E = Engage

E = Explore

T = Track

More to come on (in writing and in video) about what this all means, but let me head back to some of the other excellent non-profit and cause sessions happening here right now;)

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